by Brian Dean | Backlinko

You probably already know that Google uses about 200 ranking factors in their algorithm…

But what the heck are they?

Well today you’re in for a treat because I’ve put together a complete list.

Some are proven.

Some are controversial.

Others are SEO nerd speculation.

But they’re all here.

Domain Factors

1. Domain Age: In this video, Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”.

In other words, they do use domain age…but it’s not very important.

2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.

3. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

4. Domain registration length: A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

Continue reading article from Backlinko here: http://backlinko.com/google-ranking-factors