Leveraging free resources is a great way to minimize business cost. Below is a handy list of free web design and marketing tools and resources. This is by no means a definitive list, but a pretty good one that will help with your website design and online marketing efforts.

General Disclaimer: We have no control over third-party links and products. Because of this, we recommend due diligence before downloading, purchasing, and using any new product or service. Inclusion of links does not imply an endorsement.

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Color Palettes

Material Palette

Generate and export the color palette of your material design. Click here.

Coolors

Create, save and share perfect palettes in seconds! Click here.

Couleurs

Couleurs is a simple app for grabbing and tweaking the colors you see on your screen. Click here.

Design Inspiration

Code My UI

Find inspiration for your web design with code snippets you can use in your projects. Click here.

Really Good Emails

Discover and be inspired by a variety of email designs from abandoned shopping carts to customer appreciation. Click here.

Good Email Copy

Discover and be inspired by a variety of good email copy from companies you admire. Click here.

Email Marketing

In order to use email marketing to its full potential, we recommend using an email marketing service such as:

Email Hunter

Find email addresses in seconds and connect with people that matter for your business. Click here.

SumoMe

Email list builder plus other helpful website traffic tools (free and paid versions). Click here.

Headline Analyzer

The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Click here.

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Fonts

The League of Moveable Type

Well-made, free, and open source (but not the biggest variety). Click here.

Font Squirrel

Hand-selected fonts all absolutely free for commercial use. They also offer premium and “almost free” options too. Click here.

Google Fonts

Open source designer web fonts. Click here.

Da Font

Great variety of fonts, but be sure to read the fine-print since attribution required in some instances. Click here.

Font Tools

Type Genius

This shows suitable font combos so your website, blog, or marketing materials are on point. Click here.

Font Fling

Font Fling makes finding great new fonts for your projects easier than ever before. Click here.

Graphics & Icons

Graphic Burger

Tasty design resources made with care for each pixel. Free for both personal and commercial use. Click here.

Freepik

Free graphic resources for designers. Click here.

Endless Icons

Free icon library. Click here.

1001 Free Downloads

Free vectors, photos, and more. Click here.

Pixel Buddha

Similar to Graphic Burger with a variety of free vectors and icons, but with a more zen flare. Click here.

Fribble

Free PSD files and other free design resources by Dribbblers. Click here.

Mockups

Magic Mockups

Easily create mockups of current or past web design projects. Variety is limited, but still great resource when you don’t have time to create your own mockup in Adobe. Free for both personal and commercial use. Click here.

Mockup World

Large variety of free mockup resources for web design, graphic design, and more. Click here.

Smart Mockups

Large variety of free mockup resources for web design, graphic design, and more. Both free and premium available. Click here.

Search Engine Optimization (SEO)

SEO tools will be of little use if you do not understand the basic fundamentals of SEO. Because of that, we recommend checking out the following resources and really acquainting yourself with what SEO is and isn’t before pioneering your own SEO campaign.

SEO Resources

SEO Tools

Web CEO

SEO software that includes automated rank tracking, keyword research, and SEO audits. Free plan available. Click here.

Serp Stat

Growth hacking marketing tool to scope out your own website as well as your competitors. Free and paid versions. Click here.

Topvisor

Research keywords, track rankings, crawl, and analyze your website. Free and paid versions. Click here.

Google SERP Checker

Free Google SERP checker. Click here.

Google Business

Get your business hours, address, and phone number on Google Search with Google My Business. Click here.

SEO Crawler

A free SEO website crawler to help identify technical or architectural SEO issues. Click here.

Moz’s SEO Toolbar for Chrome

Your all-in-one SEO toolbar for research on the go. Click here.

Stock Photography

Pexels

Great assortment of photography and free for both personal and commercial use. Click here.

Unsplash

Free for both personal and commercial use. Click here.

Travel Coffee Book

Mostly nature and cityscapes, and free for both personal and commercial use. Click here.

Visual Hunt

Nice assortment of stock photography. Attribution not required, but they say it’s appreciated. Click here.

Fotor

Nice variety of stock photos, but in most cases attribution required. Click here.

Stock Up

Great variety of stock photos aggregated from across the web. In most or all cases, images are free for both personal and commercial use. Click here.

Food Shot

High resolution food photos; both free and paid. Click here.

Negative Space

Decent variety of stock photos with no copyright restrictions. Click here.

Website Templates

HTML5 Up

Fully responsive HTML5 website templates that are 100% free under the Creative Commons License. Click here.

Free HTML5

Website templates using HTML5 and the bootstrap framework all 100% free under the Creative Commons License. Click here.